Case Analysis

THE SITUATION Karl Hennings has a business in Fort collins Colorado; Rockys soccer Academy where he trains small groups soccer aged 7 to 14. He currently trains just some 600 kids per year, although he wants his business to grow. Youth soccer is macro in Colorado. 90 percent of his current customers live in Fort Collins which has a population of about 110,000 people. penny-pinching to 100 percent are aware about his schedule among competitive soccer players ages 11 to 14 and probably about 40 percent among families with soccer-playing kids ages 6 to 10. One of his options consists of him expanding his business to early(a) cities that range about 25 miles away from Fort Collins. The metropolis Loveland, of about 60,000 people falls south of Fort Collins. The cities Greeley and Longmont, for each one with about 80,000 people. These areas have limited soccer training programs only if people are very aware about Hennings Academy. He may have to run his program impendent to these cities because he may run into a problem with parents of these communities non wanting to drive such a long distance. THE have MARKETING STRATEGY Rockys Soccer Academy purport market focuses on the jejuneness ages 7 to 14, both male person and female with an interest for learning soccer and having fun with it.

Hennings Marketing Mix Product- Youth soccer training session Place- Taught in areas where youth soccer is popular Promotion- Bright blue jerseys with the Rocky name crosswise the front Price- Averaged prices. Priced on session times, Packaged deals and age range. S.W.O.T Strengths- Rocky Soccer Academy did well attracting customers by word of mouth. Weaknesses- Not adequate publicity in other cities. Not enough incompatible types of publicity to get the awareness level up about the Academy Opportunities-To spread his business in different cities where there isnt much competition. Threats- Distance, Losing the interest of the kid ages 14 and up, other activities, schooling work POSSIBLE MARKETING STRATEGIES... If you want to get a skillful essay, order it on our website: Orderessay

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