Aio- Activity, Interest, Opinion

activities, interests, and opinions (AIO) characteristics of an individualist used by researchers to create a psychographic visibility of the individual; also called attitudes, interests, and opinions . When combined with quantifiable characteristics much(prenominal) as age, income, or education level, an AIO profile provides great insight into an individuals likes and dislikes as a consumer. Product-specific AIOs, rather than general AIOs, may be used in new product development or copyrighting to predict consumer response. Measurement of the AIO is used by marketers as a research tool to determine influences on consumer behavior and distract consumer markets. Researchers will ask respondents to state how strongly they agree or disagree with a series of statements about their activities, interest, and opinions. Answers are think to demographics . Questionnaires are typically quite lengthy and contain statements such as: I would rather stay home than go out for fun. I dress for comfort rather than fashion. I enjoy watching talk shows on television. I am the kind of person who loves to make impulsive acquires. I ever so plan very carefully. Evaluation of the AIO is most useful in planning marketing strategy because it will help to localize the lifestyle group toward which a product will be tar bringed. Source: http://www.

allbusiness.com/glossaries/activities-interests-opinions-aio/4962100-1.html#ixzz26SewMeg9 Values, Attitudes, and Lifestyles System (VALS-2)    Definition Proprietary psychographic consumer segmentation  clay that classifies people into eight basic lifestyle groups on the can of two dimensions: resources and self-orientation. Resource dimension includes education, income, intelligence, health, energy level, and eagerness to purchase resources that, in general, increase from youth to middle age lower afterwards. Self-orientation is divided into three parts (1) Principle oriented: having assemble views. (2) Status oriented: influenced by others... If you want to get a full essay, order it on our website: Orderessay

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