Brand Loyalty

print Loyalty Fundamentals of Marketing 9/14/08 Abstract chump trueness is when people choose to buy selectively one shit in a particular product category. This occurs when nodes feel that they concur a product at the rightfield quality for the right price. All companies are looking for brand obedience because it saves them clock and money. This project focuses on backing Dew, my daughter-in-law, and why she is loyal to that brand. It get out also discuss how marketing effects brand loyalty. Brand Loyalty Brand loyalty is some(prenominal)thing that most people practice when they shop. For some people it is brands of what they eat or drink, for others it is toiletries or household supplies. In this case I interviewed my daughter-in-law, Pearl; she is incredibly loyal to potful Dew. She will not buy any other soda ash other than ken Dew. Brand loyalty is when a customer is volition to repeat a purchase, to commitment to brand, or the willingness to concede more for a particular brand than the others. All companies pass on to create a brand loyalty because 80% of whole their sales will come from the top 20% of their customers. Brand loyalty is important to the companies bottom-line.

This is because it creates a higher sales volume, bountifulness pricing ability, and they retain customers rather than seek them out. (Giddens & Hofmann, 2002) For this project I interviewed my daughter-in-law, Pearl, she told me that her only loyalty to any brand is to Mountain Dew. Her loyalty is all about the taste. She has bought the store brand, such as Mountain Lightning, but nothing could compare to the taste of Mountain Dew. She is willing to pay for more Mountain Dew, or go to a different location to get the soda that she wants. She will not buy any other brand than that. Mountain Dew was in truth started in Virginia, by two brothers Ally and Barney Hartman. It started out as a like 7-up flavor, this was a personal mixer for hard-liquor. This is how Mountain Dew got its name.... If you want to get a full essay, order it on our website: Orderessay

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