White Collar Offenses

First, DFI is concerned justifiably or so its declining securities industry handle in the salad dressing marketplace in The Netherlands. The company sees that it must both (1) lug the market share slide, and (2) promote market share growth. It has taken a unified approach to the solution of these two fusss. The unified approach is the study of a new type of salad dressing produce. If this ware, Slamix, is successful, it will, it is hoped, both stop the company's market share slide, and stimulate market share growth.

The problem with the company's development of Slamix, however, is that Slamix has non been developed as a convergence which will attack the competitor's products; it will draw many of its customers from DFI's Slasaus consumers. Thus, thither is a real chance that the debut of Slamix will not have any significant positive effect on DFI's market share. Slamix may simply replace Slasaus in the purchases of whatsoever members of DFI's target market.

A second problem with DFI's approach to its market share problem is that is has not bothered to find step up why Slasaus is slipping. DFI tried a new product introduction with Delfine, which was not well received by consumers. While the market testing causes the prospects for Slamix to appear brighter than those for Delfine, it is quite possible that DFI is simply not taking the correct approach.

Before a new product is developed and introduced, it would be well to kno

Conversely, however, Slamix is designed to be eaten on lettuce.

Prior to April, there is rattling little lettuce in The Netherlands, and what lettuce is available is priced out of the reach of the absolute majority of DFI's market segments. If Slamix were to be introduced prior to April, it is not likely that it would be tried by most consumers, because they would not be devour any lettuce prior to April.

w if (1) Slasaus is simply retaining its existing followers, without gaining wider espousal in a growing market, or (2) Slasaus is also losing few its long-time buyers. In any instance, some im parentment in the either the Slasaus product characteristics, or in the marketing of Slasaus might prove to be a more effective strategy for DFI in countering it market share problems than would a strategy of new product introductions. As it stands, however, DFI does not have the required information to know.

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