Olympus Case

Introduction The Olympus Optical Company, Ltd. Was founded in 1919 by Takachnibo Seisakusho. Olympus reaping by-line let in cameras, video camcorders, microscopes, endoscopes, and clinical analyzers. Olympus divisions: Divisions responsible for revenues were consumer products, scientific equipment, endoscopes, and diagnostic. The 35mm camera market * Competitors : Asahi Pentax, mandate, Minolta, Nikon. Canon and Minolta largest competitors with 17% market percentage, Olympus 10%. * 2 major types of cameras 1. sensation lens reflex (SLR); 2. Lens shutters (LS) or compress cameras. * embarrassed end amateur 35 mm cameras were divided into 2 segments; 1. Very inexpensive cameras produces primarily by film manufactures; 2. 35mm cameras that were less(prenominal) expensive than SLR cameras( dramatic change in 1980 conception of compact cameras) Strategic change at olypmus 1. Recapturing market share 2. Improving product Quality 3. Reducing Production terms Recapturing market share * Differentiate its product by mod use of technology develop a proficient line of low cost cameras with particular emphasis on birr lens model. * * Introducing peeled PRODUCT ON NEW market place --- very high risk!!!! * Competitive benefit true electronic shutter unit that combines auto rivet assert and the lens system, which allowed size of the camera to be smaller * Changes on the market: - Treats 1. Foreign exchange rate; 2. How cameras were sold( distribution perplex products sold through discount houses and mass merchandisers lower consume ahead margins. 3. The role of other consumer products- customer were trying to admit betwixt a compact disc player or a compact camera. Olympus viewed compact disc player as a competitive product - ??????? Why??? Its a solely different product????? Market research: * vicenary selective information about 35 mm cameras from 3 reso urces: * Qualitative info - 7 sources! * Interview of professional...If you want to lounge around a sufficient essay, order it on our website: OrderEssay.net

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