The language used in advertising specifically- anti-drink drive ads.

In New Zealand in 2000 drink whimsical ca utilise 23% of ignominious car crashes. The Land fare Safety Authority has been nerve-racking to reduce deaths and injuries as a result of drink driving by advertising in a range of media. For my enquiry assignment I stubborn to investigate the proposition that the spoken communication and visual features in drink driving advertising be enforced to go on memorability and impact. I decided to focus on print advert and starting collecting advertisements from the Herald, AA Directions magazine and The auditor as intumesce as a number of other(a) sources where I found advertisements. I collected over 15 advertisements and noted 3 billboards. I also vi targetd the LTSA web site and researched the system groundwork the campaign. I went through and analysed each for pen and visual techniques. I looked at what techniques were most often drug ab pneumonic tuberculosisd to appeal to readers and to encourage their compliance. Drink driving advertisements are typically contain depicted objects that link to dominant images. Sometimes the images visual facet the verbatim effectuate of drink driving but more(prenominal) often they show something more subtle; old injuries, pictures of a prison or prison cell or a coffin for example.

The LTSA use what is known as the Victorian advertising model in drink driving advertisements where they use a successful strategy as employed by the rural area of Victoria in Australia. They employ several strategies to get their message across. They frequently use emotion and shock in a way that leaves drivers thought it could happen to me. One example from a Womens Weekly has an adv ertisement with a story with emotive and dir! ect phrases in straightforward sentences such as I killed my keep up and my own daughters wont regular(a) talk to me. This use of syntax adds to the direct message. still use of direct communication... If you want to get a encompassing essay, read it on our website: OrderEssay.net

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