Markting Plan

Exe vitiatedive Summary The Fantastique Hotel is a basketball team sense impression boutique hotel install in the middle of the city. The Fantastique Hotel offers 50 unshared rooms including single, double, double-deluxe and suites. Furthermore, our hotel excessively offers ballroom, conference hall and boardroom tolerate ons. The Fantastique Hotel is renowned for their convenient and strategical location within the study city in Penang. as well as equivalent with the brand are the high level of personalized attend to guests receive, and the extensive range of comprehensive avocation facilities  visible(prenominal) in  deluxe settings. The Fantastique Hotel has 50 exclusive rooms and is targeting incorporated guests with a two to three night stay have a bun in the ovenment. mark business segments take the IT sector, the automotive industry, Small and Medium go-ahead and travel wad guests attending National and International turn on Fares in Georgetown City. Differentiating the type of business service offered, from that of the tilt, will assistant non only in nameing the Fantastique brand as a whole, but will attract frequent business travelers, who require a higher level of personal service and knowledge than they can receive at competitive five supporter properties in Penang.

This will provide the Fantastique with an opportunity to supplement its middle competencies as regards servicing the business traveler in a luxurious environment. Environmental Analysis The Marketing Environment agonistical forces. The competition in the hotel business is enormous and alike cut throat. equatorial Hotel is our number one competitor at this time. other competitions includes ! hotels such(prenominal) as Traders Hotel, ENO Hotel, City Bayview Hotel, Shangri-La Hotel and many other hotel operations. Fantastique Hotel is non only forced to compete with other hotels but also with low cost apartments as well. Our hotel management has to be rejuvenate to deal with any new hotels that may be build in the same vicinity of the city. Economic Forces. The economy has the...If you loss to get a full essay, order it on our website: OrderEssay.net

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