Current Situation Flower Bulb Company

1/3/2011 Jodie Tielbeke, Lilian Bouw, Laura Wakker, Rosanne Koet, Karen Ottema, Roxane Poth | 2ibl2| M.I.M Ltd Bulgaria| Current situation| Table of confine 0. first appearance3 1. Internal summary4 - 12 1.1 Company description4 - 6 1.2 Stakeholders7 1.3 harvesting portfolio8 - 11 1.4 Financials11 1.5 Strengths and weaknesses12 2. External abbreviation13 - 32 2.1 PESTEL analysis of Bulgaria13 - 17 2.2 PESTEL analysis of The Netherlands 18 - 22 2.3 Market comment 23 - 25 2.4 Market position 26 - 29 2.5 Segmenting and tar disemboweling consumer29 - 30 2.6 Threats and opportunities31 - 32 3. Complete SWOT33 - 34 3.1 the SWOT analysis33 3.2 Reflections on findings and attainable improvements34 3.3 Conclusion34 4. Bibliography 35 - 37 Introduction This report contains an analysis do for M.I.M Ltd Bulgaria, a partly Dutch, partly Bulgarian based alliance in the blossom bulb industry, with its export market in Bulgaria. F irst, an upcountry analysis has been made which gives an image of the association as a whole, concluding with its strengths and weaknesses.

The internal analysis is being followed by an outdoor(a) analysis, giving an image of the transact current purlieu in which the follow operates. Subsequently, a conclusion with the opportunities and threats is given. The analysis is consummate with a complete SWOT-table, a reflection of the findings plus possible improvements for the companionship and a conclusion in which the answer to the head why the caller-up is successful or not in its current surround is given. 1. Internal Analysis 1.1 Company description History of the compan y Diana Atanassova, Martin Angelov, Ivo Vla! vdov and Martin Stoyanov started the company M.I.M Ltd Bulgaria in October 2009. The idea was to break through in the flower bulb market in Bulgaria. The...If you want to get a full essay, order it on our website: OrderEssay.net

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