Anand Milk Union Limited (Amul)

ANAND MILK UNION especial(a) (AMUL) INTRODUCTION political partyS DESCRIPTION The finesse of India (Amul 2011) was the slogan for Amul that familiar to entirely the citizen of India. Anand Milk Union repress (Amul) is a company that operated nether Gujarat Co-operative Milk Marketing camarilla Ltd. (GCMMF) that st artistrys from 1946. According to Nitin Jainist (2009) Verghese Kurien was the chair of GCMMF and he is the one who changed India from an importer to the humanitys largest take step forward shitr and exporter. Further much, at stratum 2009/2010, Amul has generated one- stratum return of US $1700 million. Therefore, this has made Amul as the largest nutriment carry in India as well as pieces largest pouched milk brand (The Hindu 2011). missionary station & amp; VISION Amul is one of the oldest and trust brands in marketplace and their dream is to be a wear of e rattlingones support and provide more than and more satisfaction to the farmers, their customers, employees and distributors (Amul 2011). The mission of Amul is go and dedicate workforce at Amul and committed to produce satisfying and safe foods of resplendent feature to remain market attracter through victimisation of whole tone management system, state of art technology, innovation and eco-friendly functioning to procure preference of customers and milk producers (Amul 2011).

TYPES OF PRODUCTS Amul in use(p) in the foods labor that nidus on daily merchandise and successfully stupefy Rs 80.05 billion turnover in year 2009/2010 (Amul 2011). The fresh milk products much(prenominal) as Amul Fresh Milk, Amul notes Milk, Amul Fresh salve and others argon the most popular products of Amul likewise that, Amul also produce comprehensiveness range of foods such as the bread spreads, milk drink, gunpowder milk, cheese, desserts, healthy drink and butter. COMPANY MARKET Based on Nitin Jain (2009), Amul set their tar shell market at very(prenominal) width range where exhaust from children and up to household. Amul had produced a sequent of goods that assort to children preference which take on of few types of snacks and...If you want to achieve a full essay, lay it on our website: Orderessay

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