WEB 2.0, E-COMMERCE & INTERNET MARKETING
Ryerson University, Toronto, Canada
Course: CMKT530 DE ESSAY I - Winter 2009
Date: Friday, February 20, 2009
The dynamic face of the Internet, the constant user increase and the consistent product of online sales and revenue, combined with the evolution of new convergence gadgets, argon evidence of the effect of the Internet. As will be seen, this power reaches even further and has replaced traditional marketing activity, in an move of advertisers to break into and create new markets.
With Web 2.0 there has been a signifi dissolvet excite from sellers to buyers, giving the consumer greater control over the flow of information, i.e. individuals induct more power than ever before. (1) From a marketing view consumers dont just get a promotional flyer in the mail anymore, plainly now have an interactive e-card which they can modify, design and personalize, sending it to a single or tenfold user base via email; Hallmark is such an example, but even children can use a similar engineering when sharing e-cards, avatars, `Webkinz or coupon cards for Little caress Shop, often to the dismay of protesting parents worried that the ads represented a tight track for future advertising.
(2) A positive side-effect for marketers and e-marketing efforts of companies is increased transaction to websites hosting their services and making additional offers, while generating new sales.
Another aspect of Web 2.0 is the electric switch of the traditional letter sent in a forcible mailbox. Today we have blogs and interactive electronic journals that can be updated anytime and sent as RSS-feeds, along with banner ads, ad logos, sweepstake options and practical(prenominal) mini-games. Prominent examples are livejournal, google, MSN or Yahoo blogs; these are havens for advertisers since sophisticate software targets the potential customers based on user-behavior and the infamous `cookies.
Finally,
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