Research and Development handbook

Table of Content

1.         Introduction         4

1.1.         Problem outline         4

1.2.         Objective of the assignment         4

1.3.          info collection methods and information sources         4

1.4.         Theoretical Concepts Used in appellation         5

1.4.1.         Hierarchy of Strategic Management         5

1.4.2.         Corporate strategy         6

1.4.3.          vexation Strategy         6

1.4.4.         Functional Strategy         6

1.4.5.         Scheme of formulation RD Strategy         6

2.         Identification of strategies         7

2.1.         Company Introduction         7

2.2.         Corporate Strategy         8

2.3.          handicraft strategy         9

2.4.         R& angstrom;D Strategy         11

3.         Analyses         12

3.1.          epitome of upper level         12

3.2.         Stakeholder Needs epitome         13

3.3.          outdoor(a) vernacular Environment Analysis - SLEPT         13

3.3.1.         Socio-cultural aspect         13

3.3.2.         Legal aspect         14

3.3.3.          frugal aspect         14

3.3.4.         Political aspect         14

3.3.5.         Technological aspect         14

3.4.         External Branch Environment Analysis - PORTER         14

3.4.1.         Threat of approach of new competitors.         15

3.4.2.         Threat of substitutes.         16

3.4.3.         Bargaining federal agency of buyers.         17

3.4.4.         Bargaining power of suppliers.         17

3.4.5.         Competitive rivalry within the industry.         18

3.5.         Internal Environment Analysis         18

3.5.1.         Material provision for R&D         19

3.5.2.          result and technology development         19

3.5.3.          homosexual Resources for R&D         19

3.5.4.         Motivation for R&D Human Resources         19

3.5.5.          monetary Resources for R&D         19

3.5.6.         License politics         19

3.5.7.



        Co-operation with interrogation institutes and universities         20

3.5.8.         IS/IT support for R&D         20

3.5.9.         Summary         20

3.5.9.1.          failing         20

3.5.9.2.         STRENGTHS         20

3.6.         SWOT Analysis         20

4.         Formulation of R&D strategy         22

4.1.         Most importent strategic aims for R&D         22

4.2.         Strategic aims for each important aspects of strategies         22

4.2.1.         Material provision for R&D         22

4.2.2.         Product and technology development         22

4.2.3.         Human Resources for R&D         22

4.2.4.         Motivation for R&D Human Resources         22

4.2.5.         Financial Resources for R&D         22

4.2.6.         License politcs         22

4.2.7.         Co-operation with research institutes and universities         22

4.2.8.         IS/IT support for R&D         22

4.3.

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