International marketing plan

Table of Contents

Preliminary International merchandising Plan 3

Research & Development: 3

Cultural cognisance: 4

Legal Issues: 7

Human Resources Management: 9

Information Technology: 10

Product Adaptation: 10

Future Expansion 12

Financial Plan 13

Pricing polity for Market Penetration 15

Financing Company Global Operations 17

References 19

Citations 20

International Marketing Plan

Preliminary International Marketing Plan

Any company located in the join States (U.S.) that wishes to substantially increase return on investment, market share, and sales whitethorn meet to look to international markets in ordinance to provide the necessary egress required by shareholders. statistical evidence suggests that as the mature U.S. market slows to an annual festering rate of 4 percent to 5 percent, opportunities for increases abroad whitethorn provide indefinite double digit potential (Arnold, 1998). found on this information, business executives may need to rethink their merchandising strategies in recite to successfully pursue these lucrative growth rates. Finding the right opportunity for the right product may take significant research into the target market?s politics, economic and competitive conditions, technological infrastructure, socioeconomics, geographic conditions, transportation structure, and flat religious beliefs, to name a few.

In the case of Cakebread Wineries, business executives have determined that an opportunity exists to increase sales of California drink-coloured into one of the classic wine producing countries in the world: Italy. To hold that the necessary investments made in Italy are successful, a little strength, weaknesses, opportunities and threat analysis (SWOT) will have to be made, resulting in the best possible strategies for the traditional marketing mix variables of price, product, perspective and promotion.

Research & Development:

To assist in this analysis it is eventful to understand the various elements that make up the Italian wine market. First, the history of wine is rich and deep in the European culture. It is considered a staple...

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