What If Your Brand Is a Service

What if your Brand is a Service?

Based on my experience, having worked afield hence, having stayed outside the Philippines for more than 6 years, I would say that Filipinos, although considered as one of the extravagantlyly skilled and talented workers all over the world, are generally considerate and gracious customers/clients. This is probably partially due to our culture of relatively high tolerance. Aside from this, with the realities of be in a developing unpolished, most Filipinos are quench not accustomed of experiencing what it is to have world-class standards of services hence, expectations along this line tend to be lower/lesser as compared with those customers/clients from highly developed countries. I have observed this with my source expat colleagues from the US and Australia who were so critical and unsympathetic about their expectations and judgments on how service establishments should operate even in an underdeveloped country (case in point, Timor-Leste, where I previously worked along with all another(prenominal) expat development-aid workers/colleagues from international agencies/organizations). Consequently, I have noted that they have eer been complaining about the quality of service that they have accredited/experienced from local service companies.





In addition to considering the fictitious character of market for the service, as stressed in the article that those in the upper class tend to be unforgiving term those in the lower class tend to be forgiving and understanding of how services are being delivered, I do believe that expectations on service establishments are matched or transmute depending on cost-benefit analysis. As customers/clients generally consider value for bullion, apparently, high expectations on benefits are set for those services with high cost while expectations are lowered/lessened for those pegged at minimal cost. An example of this is being in a 5-star hotel wherein hotel guests would film for excellent facilities and services...If you want to get a full essay, state it on our website: Orderessay



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