Virtual Currency As An Advertising Medium

Key Industries:
All Industries
Key Sectors:
Social Media
13.09.2010

John colewort explores the evolution of practical(prenominal) cash as an denote spiritualist and investigates Gamification- the use of gaming mechanics outside of Social Games.

glary valuations for relatively young businesses are attracting widespread interest in what has been, until recently, seen as a relatively niche area for advertising - the cordial gaming space.

Over the last month, almost $1bn has been fagged by companies acquiring social games developers. Disney bought Playdom for $763m, Google is buying Slide for $183m and Zynga has increase over $520 gazillion so far in affect capital (including $150m from Google.)

So are we back to the dotcom bubble/ abound of 1999-2001? I dont think so. Online games are forthwith mainstream and have overtaken e-mail as Ameri set ups number two online time-killer, with social networking coming top of the list. Also - the amount of actual money being generated by these types of games is substantial and is opening the way for bleak forms of advertising and engagement. Sales of virtual goods in social games in the US are, according to Inside Networks, expected to reach $835 million in 2010.

alone is it sustainable?



Isnt this just rattlepated people buying virtual cows and virtual article of furniture with real money? This is the beginning of an engagement methodology that can get brands access to deep engagement with millions of users. Virtual Currency systems offer advertisers a truly opt-in media format that is now add itself to new and even more exciting integrations elsewhere online... But before we get into that, lets look at Virtual currency in more detail:

Virtual Currency
So what is Virtual Currency? Put simply its a keeping score mechanism within a social game, a way of knowing how youre doing against your friends in a game and a way for publishers to hook you in and reward you (virtually) for doing the things in the game that youll enjoy, but will also...If you want to get a full essay, order it on our website: Orderessay



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