Tobacco Sponsorship Of Formula One And Cart Auto

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Tobacco sponsorship of Formula One and handcart railroad car racing: baccy strike off picture show and enhanced typic imagery through co-sponsors third ships company publicizing
T Dewhirst, A Hunter
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Tobacco Control 2002;11:146150

Through third party advertising of events such as Formula One and CART auto racing, tobacco brand names continue to stumble visibility to a vast audience
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See end of bind for authors affiliations

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Correspondence to: Timothy Dewhirst, St Johns College, University of British Columbia, 2111 tear down Mall, Suite 1110, Vancouver, BC V6T 1Z4, Canada; tdewhirst@hotmail.com

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ponsoring sports events is meant to serve a number of selling objectives for a corporation and its products, including increasing brand awareness, reinforcing or enhancing brand image, and improving sales or market share.14 Moreover, tobacco manufacturers have used sponsorship as a means of circumventing advertising regulations or restrictions.



Once hind end advertising was banned from the ventilate media in the UK in 1965, in the USA in 1971, and in Canada in 1972, individual tobacco companies increasingly turned toward sponsoring publicise sports events to compensate for lost advertising exposure.57 Despite cigarette advertising not being permitted on television in such countries, auto racing sponsorship serves as a peculiarly good example of how tobacco companies continuously gain far-flung exposure for their respective brands. Citing Sponsors Report, it has been reported that Marlboro received nearly 3.5 hours of in-focus exposure during the 15 races of the 1989 Championship Auto Racing Teams (CART) season and a videotape recording of the Marlboro Grand Prix on 16 July 1989 revealed that Marlboro was...If you necessitate to get a full essay, order it on our website: Orderessay



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