According to the case Restaurant Association, food service sales were $320 billion for the 500,000 restaurants in the U.S. in 1997. The U.S. restaurant sedulousness grew 5.2 percent in 1997. 6 major plane sections make up the luxuriant food segment of the food service industry. Sandwich chains, like McDonalds and Wendys atomic number 18 the pattern one segment, followed by dinner houses, such as Applebees and exit Lobster. Pizza chains are ranked third. Out of each(prenominal) the pizza chains, Pizza shanty has the largest market share, 46%, followed by Dominos with 21.7%. International sales carry become more(prenominal) and more important to the fast food industry. In 1998, Pizza Hut was the number one global chain with units in 88 different countries. In 1990, Pizza Hut opened deuce restaurants in Moscow where 20,000 customers were served a week, about the amount serviced by ten American Pizza Huts (Restaurant Industry Profile. US handicraft Reporter).
As profitable as the fast food industry is, there has always been one problem that many fast food companies cannot seem to overcome. Because of Americas large aging population, greater cognisance and interest in health issues have resulted, nutritional measure of fast food is a huge problem. For many people, fast food automatically means low nutritional value.
As a result of this, many chains have introduced items that are low calorie and low fat. Despite their efforts, many critics and consumers get that their efforts were not satisfactory in providing a healthy meal (Cheveron Corporate Profile. US Business Reporter).
SWOT Analysis
Pizza Hut has many strengths. Name recognition is an obvious strength for Pizza Hut. Pizza Hut has been around for a long date and consumers know the name well. Another big strength and dismantle a competitive advantage is the fact that they have a full service restaurant as well as delivery services. Most of Pizza Huts competitors do not have restaurants. Because...If you want to get a full essay, order it on our website: Orderessay
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