Ryanair

BSB20124-7 Ryanir Case Study

Operations Management Staffordshire University Business School

RYANAIR

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BSB20124-7 Ryanir Case Study

Operations Management Staffordshire University Business School

Every mavin always says, Whats your secret? Its very simple. Were like Wal-Mart in the US. - we pile it high and sell it cheap. Michael OLeary, CEO of Ryanair1 Ryanair is the high hat imitation of southwestward Airlines that I have seen. Herbert D. Kefleher, fo downstairs of Southwest Airlines2 He (OLeary) is almost certainly one of the most victorious leaders in the industry, with a unique business model, tick off and an extraordinary level of confidence Sir Michael Bishop, Chairman, BMI British Midland 3 Ryanair has the financial and operational capacity to maintain its position as the dominant player in the low fares, no frills market, and therefore become one of Europe largest airlines. Stephen Furlong, airline analyst, Davy Stockbrokers 4 RYANAIR CHALLENGES EASYJET In the summer of 2003, Michael OLeary (OLeary), the CEO of Ryanair, one of the oldest and most winning low-cost airlines of Europe, outfitted himself in combat gear and direct a small army of Ryanairs employees to Luton airport, the base of vie easyJet5.



An Old World War II battle army tank was also roped in to complete the effect. This was Ryanairs way of attack the fares of easyJet, which, it claimed, were very high for a low-cost airline. OLeary utter he wanted to liberate the public from the high fares of easyJet. through with(predicate) this unconventional publicity stunt, OLeary was able to get his subject across successfully and create positive media attention for his airline. Ryanair was one of the first independent airlines in Ireland. Until Ryanair was laid up in 1985, the Irish air services were almost exclusively under the control of Aer Lingus, the national carrier. Some other airlines, notably Avair, had been set up in Ireland before Ryanair, but most of them collapsed due(p) to...If you want to get a full essay, order it on our website: Orderessay



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