Customer Service Influences Customer Satisfaction

Customer Service Influences Customer Loyalty

Abstract
The retail banking industry in the United States has undergone intense change due to regulation since 2008. retail banks are continually looking for ways to set themselves aside from their competition, as well as retain and grow their client base. Banks now understand the value of building relationships with their customers and that they need to rear excellent customer redevelopment to them as a room of profitability and survival. Understanding the factors behind customer suffice and its deed on customer loyalty is an important issue for the retail banking industry. This brings up the enquire Does customer helper influence customer loyalty? With that question in mind, the pursual review acknowledges the grandeur of customer service to customer loyalty and also looks at what factors influence loyalty. The examination takes a look at service and its quality, and the overall load it has on customer satisfaction and customer loyalty. The findings conclude a direct association among customer service, service quality, customer satisfaction and consumer bank loyalty.

Introduction
It is generally agreed that the reach 3 constructs of building loyalty are: customer service, service quality, and customer satisfaction.



This is especially true in people centrical service businesses such as retail banking. In directlys competitive business environment many banks are focusing their efforts on having a loyal customer base. Thus, the question arises, Does customer service influence customer loyalty?
The following is a review of current literature on the field of customer service and its effect on customers loyalty to their bank. The review has three focuses (I) customer services effect on loyalty, (II) service qualitys effect on loyalty, and (III) customer satisfactions effect on loyalty.
Review of Related Literature
In a business context, loyalty equates to a willingness to sacrifice on the...If you want to get a full essay, order it on our website: Orderessay



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