Friday, February 15, 2013

Case Study

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10 Business Fakes in China
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China has become cognize as the epicenter for producing a wide variety of cook and bootlegged consumer products, but a trend has emerged over the past few years of faking full retail operations. A relatively young phenomenon, these rogue counterfeit businesses be a problem for companies that are trying to establish a brand image in Chinas emerging economy. While some of these operations sell actual products from the legitimate companies, many simply reproduction the retail format, right down to even the colors and slogans. different forms of this type of counterfeiting have followed in the wake of major consumer trends, where lawlessly copying products, brands, or intellectual property of successful companies has glowering into big business in China. More after the break...
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 orchard apple tree Stores
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Recently, the discovery of illegitimate orchard apple tree stores in several(prenominal) Chinese cities sparked controversy both in China and the U.S. The fake orchard apple tree store, which was uncovered by the Bird Abroad blog , had akin signage, layout and even salespeople as real orchard apple tree stores. However, BirdAbroad picked out several key details not common among true apple stores and correctly pointed out the stores as fake. The stores claimed to have real Apple products, but were not licensed or operated by the company.  quickly following the public uproarâ€"which included angry customers storming the stores in question demanding refundsâ€"several of the stores were closed, not for their fraudulent use of the Apple brand, but for the lack of proper business licenses. (ChinaFotoPress |...If you want to encounter a full essay, order it on our website: Orderessay



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