Introduction To Marketing

Introduction to marketing2006Table of ContentsIntroduction 1SWOT Analysis 1II .1 Opportunities of miniskirt 1II .2 Threats of miniskirt 2III .Marketing mixed bag 4III .1 Product 4III .2 Price 5III .3 Promotion 6III .4 Place 7IV .Marketing and mini New Brand 8V .Conclusion 8References Introduction to MarketingIntroductionAny organizations especially peerless dealing with business environment must encounter an earned run average where the success of their operation depends on both inborn and bydoor(a) factors . Under such circumstances , it is useful to carry out an abbreviation that takes into account not only the partnership s internal factors , but also orthogonal factors such as activities of the federation s competitors and current industry situation as wellSWOT AnalysisAmidst new emergent business analyses , some companies still employ SWOT analysis , which composes of strengths (S , weakness (W ) as internal factors and opportunities (O ) and Threats (T ) as external factors save , in this , I would only consider the external factors for MINIII .1 Opportunities of MINIThe primary external factor in SWOT analysis is Opportunities . These apologise elements that may help a company to gain more than profit and to achieve sustainable growth . They include unfulfilled customer need , new technologies , and elimination of trade barriers , to discover a few . In case of MINI , I see that the brand has some opportunities as followingCelebrities cars . MINI was know as the chosen car for several celebrities such as The Beatles , Mick Jagger , Peter Sellers and Twiggy . The fact becomes opportunities for MINI to go on co-branding For example , MINI can cooperate with recording company of the Beatles to increase the sale of MINI by giving MINI cars a body-striped of the celebritiesAn some other opportunity is the historical performance of MINI that erstwhile successfully won Monte Carlo rally three generation .

For racing lovers , this history could be a driving haul to buy the MINI carsExcellent new owner . In the mid-nineties , BMW took the wheel of the MINI . This situation is very beneficial since BMW has well brand in customers minds . Therefore , MINI has opportunity to transmit their cars since buyers will think MINI has best quality same its parent company , BMWMINI has a good market attitude since it retains its sense of fancy facets and heart . This helps MINI to compete with other competitors since MINI tar wedge customers are past MINI drivers and BMW owners who look for second carII .2 Threats of MINIIn addition to Opportunities , Threats describe any reassigns in the external factors that may put any company in insecure position in the market . They include a change in consumer tastes , new substitute products , new regulations and many moreConcerning the MINI case , I see that critics from automobile analysts might be serious threats for MINI . This is because the analysts said that BMW seemed to underestimate current contention in small cars in which characteristics of today s customers are plausibly to be more fickle than that in 1960s...If you want to get a full essay, order it on our website: Orderessay

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