Business And Consumer Law

Business and Consumer LawA marketplaceing ar sickment involves a wide range of activities and choices which determine overall strategy of the caller-out and its commercial conquest . When analyzing potential marketing arrangements , information is often needed on the various environmental constraints (and attitudes facing the marketer including common smell out factors and legal factors The main legal and common sense factors which should be taken into account involve reaping safety and lovely advertise practices , price regulations and privacy issuesAt the heart of marketing arrangements should be the idea that consumers have a right not to be exploited by an organization which depends upon the community in many a(prenominal) ways . The legal question then arises should a company share its property with its customers , e .g . by lowering prices because of cut costs through mass production and increases in gross r chargeue Legislation , e .g . on resale price maintenance and monopolies , has shown that the disposal adopts the attitude that companies must act in the public participation (Richards , 1990 . Management therefore cannot avoid the fact that its responsibility for industrial and commercial direction is mainly its responsibility to society (Podder , 2004Fair denote practices incorporate both legal and common sense factors . American consumers typically can recognize when advertisers make thinly veil attempts to create an artificial advantage (Edman 2001 ,. 417 . According to consumer law , advertising and promotion should honestly represent the product or swear out , avoiding misleading or confusing claims . For instance , under the Lanham deed of conveyance two types of false representation are : advertising that contains literally false claims and advertising that , although literally true on its shell , is perceived by a portion of the targeted market as making an implicit claim that can be proved false (Edman , 2001 ,. 417 . The marketer must also be cognizant of what approaches and subjects are considered as acceptable in the target market , and conform to local requirements .

Control of activities by salespersons in the knit is difficult , and efforts should be made to ensure that false claims and squelch tactics are not used (Collins et al , 1998The product should be safe and effective for use in the think manner . Potential hazards or problems , both when used as intended and with possible misuse or use in other applications , should be identified The product or armed service should not damage the people or the environment in the target market (Magat , Moore , 1996 . During international marketing arrangements , it is crucial for the marketer to take into account activities related to market entry and amplification , care should be taken to ensure that methods used do not conflict with either local or household country values , and will not be construed as including bribery Prices should be set at a level that will be viewed as reasonable or bring together , given the conditions in the target market . Both dispose and prices which will be viewed as excessively high should be avoided . Another area of potential concern is how to handle rebates , discounts , allowances and even price escalation or guarantee against price decline clauses in contracts...If you want to get a full essay, order it on our website: Orderessay

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