Zara and Its International Expansion

Company Overview Zara is one of the largest and the most internationalized retailers that Inditex Group owns. Inditex Group is base in Spain, which is a global specialty retailer that designs, manufactures, and sells app atomic number 18l, footwear, and accessories for wo manpower, men and children around the world. Zaras history The founder of Zara, Amancio Ortega, open the first Zara pedigree in 1975 in a central street in La Caruña, Spain. It was first featured as low-priced doubling products of popular, higher-end clothing fashions. The first store proved to be a success, hence Inditex Group started to open to a greater extent Zara stores in Spain. In order to reduce the lead time and also controvert to new trends in a faster way, Ortega decided to trade the design, manufacturing and distribution process during the 1980s. This is what Ortega called instant fashion. The company make their improvements by the use of information technologies and using a radical of designers instead of individuals. The core concept of Zara is they sell medium grapheme fashion clothing at affordable prices, and the vertical consolidation and quick-response are also keys to Zaras business model. Zara started to expand internationally in late 1980s. The first Zara store outside Spain was opened in Portugal in 1988.

Then they showed New York in 1989 and in Paris in 1990. The expansion of Zara stores keeps growing, and until now, it presents in seventy collar countries, with 1,341 stores in prime locations of major cities. Business environment The apparel securities industry is a consumer-driven industry, and globalization and new technologies have allowed consumers to have more access to fashion. Due to these reasons, consumer tastes are changing rapidly, competition is fierce, and companies are evolving to meet these demand. There are two types of considerations for Zara to successfully enter into the international market- internal factors and external factors, as will be explained in detail later in this paper in the... If you want to get a full essay, order it on our website: Orderessay

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