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Continue with the strategies that it deployed last year Extending brand equity to hot categories- In 2006, gun Honda entered into the scooter segment with 100 cc Pleasure, targeted in the beginning at women. Pleasure has been received very well by the merchandise and is expected to revitalize the scooter market in India, and enhance the share of scooters amongst overall two wheelers. Hero Honda has as well as delivered an industry initiative by launching a descent line for pre-owned motorcycles branded as Hero Honda Sure! technological leadership- Continuing its two decade old tradition of introducing best-in-class products and technologies, Hero Honda introduced two new engine platforms (Quantum Core) for the 125 cc and one hundred fifty cc motorcycle categories, thereby consolidating its technological leadership in the motorcycle segment. These engines provide higher power and higher give the sack efficiency, currently unmatched in the industry. Stronger product portfolio- A agree of 4 new motorcycles were launched in 2006 - CD Deluxe, the 125 cc Glamour, the 150 cc Achiever and the 125 cc super Splendor all with long term warranty, and superior hypnotism in terms of fuel consumption and power delivery.

The communitys new motorcycle launches have been a banging success. Path breaking retail and consumer initiatives- 2006 also witnessed industry redefining market initiatives by Hero Honda launch of women exclusive retail outlets for the new scooter, Pleasure, under the brand name, Just4Her and launch of Lady Rider, Indias first women rider club. Capacity Expansion- To address the growing demand for its products, the community continued its capacity expansion initiatives in 2006 to take the nitty-gritty capacity to 3.9 million units. Additional expansion at Gurgaon and Dharuhera plants is also planned. If you want to get a full essay, order it on our website: Orderessay

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