Strategic Marketing Plan for Tata Bp Solar

Table of Contents 1. Introduction 2 1.1 Company Overview2 1.2 Company Mission2 2. Situational outline3 2.1 External Environment3 2.1.1 PEST psychoanalysis3 2.1.2.Market Analysis4 2.1.3 Competitors analytic thinking5 2.1.4 butt joint Customers5 2.1.5 Porters 5 forces5 2.1.6 Key success Factor7 2.2. inner Environment8 2.2.1 Current strategy8 2.2.2 Marketing Mix8 2.2.3Performance Analysis 9 2.2.4Resource Analysis10 2.2.5 Strategic Options10 3.SWOT Analysis10 3.1.Strengths10 3.2.Weaknesses11 3.3.Opportunities11 3.4.Threats11 4.Competitive Advantage11 5.Strategic Thrust12 5.1 Recommended Strategy medium term (3-5 years)12 5.2.Marketing Goals13 5.3.Product-Market investment Strategies13 6.Strategic Marketing Mix14 6.1 Target Market 14 6.2 Positioning Strategy 14 6.3Marketing Mix15 7.Sales Forecast and monetary Projections16 8.Recommendations17 9.Conclusion 17 10.References18 1. Introduction solar Fan is a clean and greener fan from Tata BP solar for indoor air. Better way to cutter customers power bill. Solar fan a product of Tata BP solar going to hit the middle class market in India.

Tata BP Solar is one of the top company which created customized solar dissolver that illuminate home, street and community. 1 1.1 Company Overview Established in 1989, Tata BP Solar is a Joint Venture between Tata origin Company, a pioneer in the power sector in India and BP Solar, one of the largest solar companies in the world. The sophisticated 84 MW Solar Cell manufacturing facility is capable of processing mono and multi crystalised wafers of 125mm2 and 156mm2. Their state-of-the-art 125 MW module manufacturing facility is one of the largest in Asia and capable of manufacturing modules from 0.3Wp to 280Wp and beyond. Companys talent pool comprises oer 600 employees spread over 4 manufacturing units and 8 regional offices. Manufacturing facilities are ISO 9001 and ISO 14001 accredited from BVQI, London.... If you want to get a full essay, disposition it on our website: Orderessay

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