Strategic Alliance

UNIT 11 Objectives STRATEGIC ALLIANCES strategical Alliances After reading this unit, you should be able to: l l l l l l understand the concept of strategic conjunctions; acquaint yourself with the humanwide trends in this area; explain the factors responsible for the rise of strategic alliances; unfold an awareness of costs and benefits of alliance arrangements; explain the process of supplying successful alliances; and discuss the issue of corporate responsibility of the alliance partners. Structure 11.1 11.2 11.3 11.4 11.5 11.6 11.7 11.8 11.9 Introduction Strategic Alliance Trends Factors Promoting the Rise of Strategic Alliances Types of Strategic Alliances Benefits of Strategic Alliances Costs and Risks of Strategic Alliances Factors Contributing to Successful Alliances think for a Successful Alliance Corporate Social Responsibility 11.10 synopsis 11.11 Key Words 11.12 Self Assessment Questions 11.13 References and Further Readings 11.1 INTRODUCTION Gallo, the worlds largest producer of wine, does not grow a individual(a) grape and likewise, Nike, the worlds largest producer of athletic foot-wear, does not manufacture a single shoe, Boeing, the giant aircraft manufacturer, makes little to a greater extent than cockpits and wing bits (Quinn, 1995).

How is this possible? These companies, like many other companies these days, meet entered into strategic alliances with their suppliers to do much of their actual production and manufacturing for them. From software product to steel, aerospace to apparel, the pace of strategic alliances worldwide is accelerating. Strategic alliances, broadly define as arrangements in which two organizations conjoin to pursue unwashed interests, are a rapidly growing phenomenon in the coeval business environment. Alliances represent strategic responses to the powerful forces of deregulation, globalization, technological change, and time-tomarket concerns. These forces energize made the business environment vastly more competitive,... If you indigence to get a full essay, order it on our website: Orderessay

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