Pest Analysis

MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market harvest or decline, business position, potential and direction for operations. In analyzing the macro-environment, it is historic to identify the factors that might in turn affect a number of vital variables that are likely to influence the institutions supply and demand levels and its costs. The radical and ongoing changes occurring in society create an uncertain environment and collapse an impaction on the function of the whole organization. A number of checklists have been developed as ways of cataloging the vast number of workable issues that might affect an industry. A PEST analysis is sensation of them that is merely a framework that categorizes environmental influences as political, economic, affable and technological forces. The analysis examines the impact of each of these factors (and their interplay with each other) on the business. The results can then be used to take prefer of opportunities and to make contingency plans for threats when preparing business and strategic plans. PEST to a fault ensures that companys performance is aligned positively with the efficacious forces of change that are affecting business environment.

PEST is useful when a company decides to enter its business operations into unsanded markets and new countries. i) Political As the government tightens the regulations on fast fodder advertising, MDD awaits further instructions from Malaysias Information Ministry. If its leading product, second gear noodles, is to be classified as a fast regimen, the brand may be faced with an advertising eschew and forced to explore alternative promotional channels formerly the mass media options are closed to it. However, this move towards greater health consciousness and nutritional awareness has been a gradual trend. As one of Malaysias largest food producers, we constantly manage and improve our material... If you motive to get a full essay, order it on our website: Orderessay

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