Moral Strategy of Merck

Introduction: Merck and Co. announced on September 30th 2004 a voluntary worldwide recall of rofecoxib, its arthritis and acute pain medication, from unrestricted inventories. The Companys decision, effective immediately, was based on a advanced three-year clinical trial. Faced with the prospect of commonplace endangerment and numerous lawsuits if the guild was responsible for undisclosed side effects from the medication, Merck and Co chose to behave a preemptive moral operation and remove rofecoxib from store inventories without FDA direction. Was this action prudent? Would the Patients First policy drive home Merck and Co. from a public relations nightm ar? Finally would this action reduce financial impacts? The lose of a medicate from a sales portfolio early in its lifespan is very giving in the pharmaceutical industry. Recalling an immature product voluntarily is most unheard of. It takes a number of years to recover the coronation made in research and development of a drug; Vioxx had not paid its bills yet. By comparison notwithstanding today competing pharmaceutical companies have left their own versions of Vioxx on the mart. This is after it was discovered that similar and sometimes much extreme cases of stroke and heart attack were linked to the competing drugs much(prenominal) as Celebrex from Pfizer Inc.

So was Merck & Co making a serious error or a brilliant public relations maneuver? The Company Public Statement: We are taking this action because we believe it best serves the interests of patients, said Merck president Ray Gilmartin. Although we believe it would have been possible to continue to market Vioxx with labeling that would incorporate these bran-new data, given the availability of election therapies, and the questions raised by the data, we concluded that a voluntary insularity is the responsible course to take. (Merck and Co, 10/1/2004) Mercks Internal define: Merck made its recall decision based on new data from additional clinical trials, specifically a... If you want to model a full essay, order it on our website: Orderessay

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