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Critical evaluation of the use of financial and non-financial information systems in measuring merchandise effectiveness. Contents: I.Introduction3 A.Fundamentals in effectiveness measure:3 1)complexness regarding combination of non-homogeneous tools3 2)complexness regarding parallel analysis of segment and company performance3 3) wasting disease of results and planning3 B.Types of approaches to performance measurement:3 1)Short-term/long-term3 2)By company/by segment3 3)Financial/non-financial3 4)By resources: intrinsic/external3 5)By perspective: financial, customer, internal business, innovation & larn3 II.Financial and non-financial criteria4 A.Selected financial criteria:4 1)Profit & profitability analysis4 2) shareholder value5 B.Selected non-financial criteria:5 1)Sales volume5 2)Market share5 3) node satisfaction5 III.Conclusion5 IV.Bibliography5 This assignment content 982 words. I.Introduction forrader I come to description of financial and non-financial information systems apply for measurement the marketing effectiveness, I would like to make a brief summary of principles that I see important. A.

Fundamentals in effectiveness measurement: Continuous evaluation and effectiveness measurement is essential for managing any activity within the company, particularly marketing activities. We would not be able to run the company effectively without relevant feedback and data from analysis. However, there are some principles we should quest after in choosing the appropriate tools to get this feedback: 1)Complexity regarding combination of various tools We should avoid using just one criterion alone. It is bring out to combine more criteria, and preferably choose each of them to screen specific part of performance. It will help us to function global view on results and to prevent from improper simplification. 2)Complexity regarding parallel analysis of segment and company performance Sometimes happens,... If you exigency to get a full essay, order it on our website: Orderessay

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