Lego

I) What are the 3 levels of strategy of the Lego Company? Corporate strategy employment strategy Functional strategy II) What are the macro-economic factors influencing Lego Company? To analyze the macro-environment of the LEGO Group, we give use the PESTEL analysis: From 2000 to 2004: Political: ( no details ) fru congius: The toy fabrication has experienced difficulties, the economic pressure generated abbreviate toy market. The uncertainty and caution of American consumers has led to a significant slowdown in U.S. economy. However, the European markets are for the bulk of growth. Social: Children are disinterested in traditional toys at a younger age. proficient : In the toy industry computer games have taken an important place in the last 25 years. Environnemental: ( no details ) Légal: ( no details ) From 2005 to 2010: Political: ( no details ) frugal: …. In 2010, the traditional toy market has experienced a slight increase.

Social: The aging of the population is seen as an chance knowing that it is often this age group that buys toys for children. The children have let an important tar observe group and their purchasing power is important Technological : ( no details ) Environnemental: The Childrens toys must respect more environmental standards Légal: the Childrens toys must respect more sentry duty standards We find that the threats of the first stoppage (2000-2004) became opportunities in the second detail (2005-2010). However, analysis shows that two new threats have emerged during the second period (The standards safety and environnemental). III) What is market environment influencing Lego Company? If you want to get a full essay, order it on our website: Orderessay

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