Future of Rural Marketing

Future of farming(prenominal) Markets RURAL MARKETING-THE FUTURE OF INDIAN INDUSTRY. Indian agricultural industry has been growing at a terrific pace in the last few decades. The rural aras are consuming a large number of industrial and urban manufactured products. The rural agricultural production and consumption mould plays a predominant role in developing the Indian economy. This has designed a new way for understanding a new process called Rural Marketing. The concept of rural market has to be distinguished from Agricultural marketing. Marketing is the process of identifying and strong customers needs and providing them with adequate after sales service. Rural marketing is different from agricultural marketing, which signifies marketing of rural products to the urban consumer or institutional markets. Rural marketing essentially deals with delivering manufactured or processed inputs or services to rural producers, the demand for which is basically a derived outcome. Rural marketing scientists also term it as developmental marketing, as the process of rural marketing involves an urban to rural activity, which in turn is characterized by various peculiarities in terms of nature of market, products and processes.

Rural marketing differs from agricultural or consumer products marketing in terms of the nature of transactions, which acknowledges participants, products, modalities, norms and outcomes. The participants in shell of Rural Marketing would also be different they include input manufacturers, dealers, farmers, opinion makers, government agencies and traders. The existing approach to the rural markets has viewed the markets as a homogeneous one, but in practice, in that respect are significant buyer and user differences across regions as well as within that requires a differential interference of the marketing problems. These differences could be in terms of the theatrical role of farmers, type of crops and other agro-climatic conditions. One has to understand the market norms... If you want to adhere a full essay, order it on our website: Orderessay

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