Eureka Forbes

constantan Forbes B U S I N E S S I N D I A u June 14, 2009 Corporate Reports Over 71 million litres of Aquaguard water are consumed daily across the country the set also being the only water purifier to be endorsed by the Indian Medical Association. driven by its credo of a happy, healthy, skillful and pollution free environment, built on trust and lasting relationships with customers, Eureka Forbes Ltd (EFL) has inducted technologies that enhance water quality to exceptional levels. It enjoys a 70 per cent share in the ultra violet (UV) segment, 45 per cent in reverse osmosis (RO) and 30 per cent in gravity-based systems. The largest direct sales net income in Asia o gross sales personnel (EuroChamps) 6,000 oHouseholds visited each year by EFL salesmen (million) 60 oDemonstrations of products their visits result in (million) 4 oCustomer response centres 210 oFranchise direct operators 419 oAfter sales benefit partners 1,075 oService technicians 5,800 o water supply laboratories (Aquacheks) 18 Distribution network (retail) ?Dealers 9,041 ?Distributors 385 ?Distributors (institutional) 90 EFLs 250,000 RO-based units are sold nationwide; in contrast, Kent sells only 120,000.

It employed dynamic, highly motivated individuals, called Eurochamps, who projected the image of The friendly gentlemans gentleman from Eureka Forbes. for the average Indian consumer, Eureka Forbes became synonymous with the modishly dressed salesman who came to their houses and cleaned up things in a jiffy or showed how water purifiers were indispensable. Future Prospects: it was only to strengthen the core products by capitalizing on their brand image. oThe 2006 Mera Brand Award to Aquaguard Water Purifier and for being Indias most preferred brand oSpecialists in 5 water technologies o Over 20 products addressable and over 3 million units sold Addressing 17 different water conditions o Worlds largest manufacturer of Ultra imperial based water... If you want to get a full essay, gild it on our website: Orderessay

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