Case Study Movie Exhibition Industry

Strategic Analysis of Movie Exhibition Industry By: Kim Saline February 24, 2010 quarry: To provide an analysis and make recommendations to increase revenue in the pictorial matter exhibition industry. Overview: Ticket sales for movie theaters are at their lowest point since 1996. With the core demographic company expected to grow slower than the US population and with proficient advances growing at speeds faster than the industry can mention up, book sales will continue to decline if the flow rate business strategy continues to be deciphered. Concession sales and ticket sales are the two biggest sources of revenue for a movie theater. Both continue to increase in cost to the consumers and whitethorn have reached a price point that is starting to lease consumers away from going to see a movie. With the advancements in home entertainment systems consumers are investing thousands of dollars into their own home view systems. They have several options to stream video content into the pouffe of their own homes. Theaters have implemented digital content and 3D but its not enough to keep up with the competition of technology. My analysis will give you information on the threat of competition from substitutes and the change in buyer mien and demographics.

I will use the five-forces model of competition and a SWOT analysis along with other sources of analysis. The information and recommendations that follow will provide you with the insight and building blocks to compete in the movie exhibition industry. Analysis: ? SWOT 1. interior(a) strengths: digital technology, 3D capability, the current real estate/locations of theaters, the venues lend themselves usable for numerous alternatives, economies of scale gives them buying power in the concession industry 2. Internal weaknesses: marketing of their product (movies), innovation, no competitive advantages, and the split of boxwood office sales with distributers, reliance of concession sales and advertisements for... If you compliments to get a full essay, order it on our website: Orderessay

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