Case Study Going International with Local Product

COMPANY BACKGROUND indigenous Potteries Ltd. Is a company located at #2 Pelican Craft Centre, St. Michael, Barbados. The pottery was opened in 1994 and is have by Mr. Hamilton Wiltshire (affectionately called Hammy) and his wife. Mr. Wiltshire has been practicing the art of pottery for over 20 days and in addition to the excellent training he accredited in Barbados, Mr. Wiltshire has also been trained in Italy, being a recipient of an OAS fellowship granted in 1985. Indigenous Potteries has a staff of 7 dedicated potters who strive for excellence, a flavor that comes from a love of the art form. The business produces finely crafted earthenw are and stoneware make mainly from Barbadian clay-kaolin, from the Scotland District area in the eastern part of the island. Only natural, environmentally friendly materials are employ in their products and they are fired to stoneware temperatures about 1240?C, making them durable. another(prenominal) products are fired to earthenware temperatures of 1140?C. The products are oven proof, microwave and dishwasher safe, provender safe and lead free. The businesss opening hours are 8.30am to 5 pm Monday-Friday; 8.30 am to 2 pm on Saturdays. All of the production is done at the company itself period the retail outlet, The Clay Gallery is only yards away where a wide range of items are displayed.

Bearing the slogan Indigenous themes with a Contemporary flair, the company takes the old styles of making pottery and remodel and redesign them into contemporary and modern styles. The business offers serve such as custom parliamentary procedures, wedding gift lists and embodied gifts. Most of the products are sold to visitors as they make up 92% of their customer base. The products are advertised through variant means such as; local media, tourist colligate magazines, word-of-mouth and the companys website. MAP OF ENGLAND Source: www.lonelyplanet.com/mapshells/atomic number 63/england/england.htm OVERVIEW OF THE UK (ENGLAND) REASONS FOR GOING TO... If you want to get a full essay, order it on our website: Orderessay

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