Assignment 1: Analysing Market Opportunities Pens

Assignment 1: Analysing Marketing Opportunities Due date: Wednesday thirtieth March, 2011 5pm Value:20% Length: 2000 words (please provide a word count on your cover sheet) Format:Structured-formal data formatting (refer below) Context:The engagement output condition for both of your assignments is PENS. You overlap can be anything that is specifically designed used for establish writing. For example, this could be a simple ballpoint pen or a novelty pen. The choice is yours. Before making your choice, pass water sure it can be analysed in all the sections compulsory of the assignment. The purpose of the starting signal assignment is to determine your ability to strive a situation analysis. You are required to analyse the macro-environment for trends that bequeath impact upon the development this accessory and that will impact on your target market and marketing-mix planned marketing strategies. In the interests of harmony and fairness students MUST address the topic and product context of a pens (e.g. you cannot use your employer for your industry). Students providing a marketing essay for the first assignment and a marketing plan for the second assignment on any other topic will assimilate an automatic fail.

You need to create a hypothetical geological formation that will manufacture this product. Be specific because this will profess it easier to identify relevant trends, and later in Assignment 2, to deck out relevant strategies. Approach the assignment from a marketing supposititious perspective. The main sources of information you should use are marketing texts to suffice stimulate your own strategies. Make sure that the emphasis of your answer is on academic theory and not the product itself. The product should simply be used as supporting treatment to illustrate and apply your understanding of the market planning process. The focus is an analysis of the trends and changes in the six macro-environments outside the organisation, see Ch 5 p132 textbook The Global Marketing... If you want to get a just essay, order it on our website: Orderessay

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