American Idol: A Big Hit for market research?1 What Are the Benefits of Taking a sea captain Approach to Answer Marketing Research Questions?1 “This could be more of a challenge than we previously thought,†Melissa Marcello told her art associate Julie Litzenberger. After nodding in agreement, Litzenberger put charge her cup of coffee at the Vienna, Va. Starbucks coffee-shop near her firm’s headquarters. Both Marcello and Litzenberger were far along their career paths as researchers in the winter of 2006 when they met at Starbucks. Marcello was CEO of research agency Pursuant, Inc. (www.pursuantresearch.com), speckle Litzenberger led the public relations division at merchandise communications agency Sage Communications (www.sagecommunications.com). Both were establish in the Washington, DC area. Litzenberger took the last bite of her cinnamon scone in the beginning sipping her latte. She nodded again to Marcello across the table for two before answering. “Research studies that are the most successful in moving the phonograph needle are the studies where the research firm uses scientific and credible methods, poses the adept questions, and provides the guest company with the insights needed to sufficiently reduce insecurity in decision qualification,†Litzenberger said.
“In short, improving decision making is what effective merchandise research is about.†Over the years, Marcello and Litzenberger had witnessed how resistance to move marketing research had been voiced within prospective client companies. Sometimes, skeptics of taking a professional approach sounded warnings about “how sufficient was already known about customers to make decisionsâ€. Other times, skeptics would assail the sampling methods of studies in attempting to dismiss the results. While at opposite times, skeptics would merely claim that answering such questions about customers would be too expensive to obtain. In sum, professionally done marketing research was presented as being impractical. Marcello and Litzenberger were attempting... If you want to get a full essay, order it on our website: Orderessay
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“In short, improving decision making is what effective merchandise research is about.†Over the years, Marcello and Litzenberger had witnessed how resistance to move marketing research had been voiced within prospective client companies. Sometimes, skeptics of taking a professional approach sounded warnings about “how sufficient was already known about customers to make decisionsâ€. Other times, skeptics would assail the sampling methods of studies in attempting to dismiss the results. While at opposite times, skeptics would merely claim that answering such questions about customers would be too expensive to obtain. In sum, professionally done marketing research was presented as being impractical. Marcello and Litzenberger were attempting... If you want to get a full essay, order it on our website: Orderessay
Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.
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